Long-form writing + project management / ActBlue
Responsible for overseeing ActBlue’s first cross-team, cross-channel Giving Tuesday marketing campaign for our nonprofit-oriented arm in a crowded nonprofit market. We kicked off our campaign with a “Grassroots Your Giving Tuesday” checklist of 8 tips for building a grassroots fundraising program that can make this giving season — and every season after — a success:
8 tips nonprofits need to #GrassrootsYourGivingTuesday, delivered in their inboxes + social feeds exactly when they need them
2 weeks worth of resources to walk nonprofits through our tip (posted across email, social, and blog)
Long-form writing catered to nonprofits for our AB Charities blog
Animation and illustration by Sasha Kleiman
Script writing / ActBlue
Video for ActBlue highlighting that we’re a 100% people-powered organization driven by our mission since we began this work in 2004. Working closely with our designers, I helped brainstorm the translation of copy to animation.
Script: Emily Dong
Animation: Sasha Kleiman
Long-form writing / ActBlue
Blog titled “Celebrating 15 years of empowering small-dollar donors,” interviewing Executive Director Erin Hill on ActBlue’s lifetime and highlighting our lasting mission of making it easy for people across the country to support candidates and causes they believe in.
Copywriting / ActBlue
Ad for “Party For Something,” our partner Run For Something’s annual event to celebrate their mission of recruiting and supporting young progressive candidates run for down-ballot office.
Script Writing / ActBlue
Script: Emily Dong
Animation: Sasha Kleiman
Long-form writing about data / ActBlue
Report on small-dollar donors and their participation on ActBlue’s platform in Q2 ‘19, which followed our first FEC filing in the 2020 presidential election cycle. With these numbers officially made public to journalists and other press, it was important for us to make the story of small-dollar donors and their historic civic participation clear.
Long-form writing / ActBlue
Blog highlighting our often overlooked training program, where we attend thousands of events and host trainings so anyone — no matter their digital experience — can learn to use our tools and ask face-to-face questions.
